Editorial & Content Policy
Last updated: 11 September 2026
This Editorial & Content Policy explains the editorial standards followed by Wriviewer, an independent digital publication operated by Crofame Ltd.
Wriviewer publishes content covering celebrity news, entertainment, culture, fashion, business, money, technology, artificial intelligence and emerging trends.
1. Our Editorial Approach
Wriviewer aims to publish content that is:
- accurate;
- clearly presented;
- responsibly sourced;
- relevant to readers;
- transparent about uncertainty;
- clearly distinguished between fact, reporting, opinion and speculation where appropriate.
We do not knowingly publish false or deliberately misleading information.
2. Sources and Verification
Depending on the story, we may use sources including:
- official statements;
- public records;
- company announcements;
- interviews;
- press releases;
- reputable news organisations;
- industry publications;
- public social-media posts;
- publicly available documents;
- direct observations and original reporting.
Where appropriate, we may link to or identify the original source.
Rumours, unverified claims and online speculation should not be presented as confirmed facts.
3. Celebrity, Entertainment and Trending Content
Wriviewer covers public figures, celebrities, entertainment, fashion and trending stories.
Where information has not been independently confirmed, we may use wording such as:
- “reportedly”;
- “according to”;
- “has been claimed”;
- “appears to”;
- “has not been confirmed”.
We aim to distinguish clearly between confirmed information and speculation.
4. Headlines and Presentation
Headlines should reflect the substance of the article and should not deliberately create a materially false impression.
We may update headlines, summaries, images or captions when:
- new information becomes available;
- a story develops;
- wording needs clarification;
- an error is identified.
5. Opinion and Analysis
Wriviewer may publish:
- opinion;
- commentary;
- reviews;
- analysis;
- editorial perspectives.
Opinion may reflect the perspective of an author or contributor.
Factual statements contained within opinion or analysis pieces should still be presented responsibly and accurately.
6. Corrections and Updates
We aim to correct material factual errors when they are identified.
Articles may be updated to:
- correct names, dates or figures;
- clarify misleading wording;
- add new developments;
- correct image captions;
- replace incorrect links;
- add relevant context.
Minor spelling, grammar, formatting or style changes may be made without a formal correction notice.
Where an error materially changes the meaning of a story, we may add a correction or clarification note.
7. Requesting a Correction
If you believe an article contains a factual error, contact:
Please include:
- the URL of the article;
- the information you believe is incorrect;
- the correction you are requesting;
- supporting evidence or a reliable source where possible.
Requests are reviewed individually.
Submitting a request does not automatically mean that content will be changed or removed.
8. Artificial Intelligence
Wriviewer may use artificial intelligence tools to assist with editorial and production tasks, including:
- research organisation;
- summaries;
- drafting support;
- headline ideas;
- translation;
- formatting;
- image generation;
- workflow assistance.
AI-generated output should not automatically be treated as factual.
Content prepared with AI assistance may be reviewed, edited or verified before publication where appropriate.
Wriviewer remains responsible for the content it publishes.
Where an AI-generated image could reasonably be mistaken for an actual documentary photograph or real event, we may identify it as AI-generated, illustrative or similar where appropriate.
9. Images and Media
Wriviewer may publish or embed:
- original photography;
- licensed images;
- promotional images;
- press material;
- screenshots;
- social-media posts;
- videos;
- trailers;
- illustrative or AI-generated images.
Third-party content remains the property of its respective rights holders.
Images should not knowingly be used in a way that materially misrepresents a person, event or story.
10. Copyright
Unless otherwise stated, original Wriviewer content, including original text, branding, graphics, layouts and photography, is owned by Crofame Ltd / Wriviewer or used under licence.
Readers may share links to Wriviewer articles and quote short extracts where legally permitted and appropriately attributed.
Without permission, you may not:
- republish complete Wriviewer articles;
- reproduce substantial portions of our original content;
- copy original graphics or branding;
- commercially exploit Wriviewer content;
- remove copyright notices or attribution.
For licensing or copyright enquiries:
11. Copyright Concerns
If you believe material published on Wriviewer infringes your copyright, please contact us and provide:
- the URL of the relevant page;
- identification of the material concerned;
- details of your rights or ownership;
- your contact information;
- any supporting evidence.
We will review legitimate copyright concerns and may remove, replace or amend content where appropriate.
12. Sponsored Content and Advertising
Wriviewer may work with advertisers, brands and commercial partners.
Commercial content may include:
- sponsored articles;
- advertisements;
- brand partnerships;
- paid features;
- promotional content.
Where appropriate, commercial relationships will be identified using wording such as:
Sponsored, Advertisement, Paid Partnership, Promotional Content, or similar.
Commercial relationships should not automatically determine independent editorial coverage.
13. Affiliate Links
Some Wriviewer content may contain affiliate links.
If a reader makes a purchase after following an affiliate link, Wriviewer may receive a commission.
Where appropriate, affiliate content or links will be disclosed.
Affiliate relationships do not necessarily affect the price paid by the reader.
14. Press Releases and Submitted Material
Wriviewer may receive:
- press releases;
- story suggestions;
- photographs;
- statements;
- product information;
- event information;
- media kits;
- tips.
Submission does not guarantee publication.
We may edit, verify, decline or request additional information before using submitted material.
15. Privacy and Sensitive Information
We aim to consider privacy and public interest when publishing information about individuals.
Particular care may be taken with:
- private individuals;
- children;
- medical or sensitive personal information;
- victims of crime;
- private addresses;
- personal contact details;
- information that could create unnecessary safety risks.
Public availability of information does not automatically mean every detail needs to be republished.
16. Removal Requests
Wriviewer does not automatically remove accurate editorial content simply because a person or organisation dislikes the coverage.
However, we may consider removal or amendment requests involving:
- factual inaccuracies;
- privacy concerns;
- copyright;
- legal issues;
- safety concerns;
- materially outdated or misleading information.
Requests are assessed individually.
17. Conflicts of Interest
Contributors should avoid undisclosed interests that could materially influence editorial content.
Where a significant commercial or personal relationship is relevant to the subject of an article, it may be disclosed where appropriate.
18. External Links
Wriviewer may link to external websites for:
- sources;
- references;
- further reading;
- products;
- services;
- social-media content.
We do not control third-party websites and are not responsible for their content, availability, privacy practices or security.
19. Sources, References & Attribution
Wriviewer may report on stories, announcements and information first published by other media outlets, companies, organisations, public figures or official sources.
Where information originates from another publication or source, we aim to provide appropriate attribution, reference or a link to the original or relevant source where reasonably possible.
We may use multiple sources when researching a story and may independently summarise, contextualise, compare or comment on publicly available information.
Wriviewer does not claim ownership of third-party reporting, quotations, photographs, videos or other protected material. Copyright in third-party content remains with the respective rights holder.
References or links to another publication do not imply that the publication endorses Wriviewer or is affiliated with us.
Where short quotations are used, they are intended to support reporting, commentary, criticism or reference and are attributed where appropriate.
If you are a publisher, photographer, rights holder or source and believe material has been incorrectly attributed or used inappropriately, please contact:
20. Changes to This Policy
We may update this Editorial & Content Policy as Wriviewer develops or our editorial practices change.
The latest version will be published on this page.
21. Contact
For editorial enquiries, corrections, copyright concerns, press material or content-related issues:
Wriviewer
Operated by Crofame Ltd
Company No. 16776271
Registered in England and Wales
Email: hello@wriviewer.com